ROOT-LIFTING KERATIN SHAMPOO

Hair can be freshly washed and still look flat, low in body or lacking visible fullness. ROOT-LIFTING KERATIN SHAMPOO turns cleansing into the foundation for a more voluminous-looking wash day—cleansing the hair thoroughly while leaving it clean, refreshed and visibly fuller.

Hydrolyzed Keratin provides complementary support for smoother, stronger-feeling hair, while Sodium PCA and the formula’s conditioning components help maintain softness through cleansing. This keeps the supporting formula story focused on hair quality and breakage protection without distracting from the Shampoo’s primary job: cleanse effectively and set up a fuller-looking finish.

After rinsing, hair feels clean and refreshed with greater visible body and a less-flat appearance. Softness and smoothness remain part of the finished experience, but the defining result is a fresher, more lifted-looking wash-day foundation with volume kept firmly in focus.