Caffeine + Hydrolyzed Keratin + Rosemary Oil

ROOT-LIFTING KERATIN SHAMPOO

4.79 1687 reviews
$48

13.19 fl oz / 390 mL

A root-focused shampoo that cleanses without weighing hair down, leaving hair visibly fuller with light, airy body and a lifted finish.

90-Day First-Order Guarantee

Free standard U.S. shipping on all orders

Description

Hair can be freshly washed and still look flat, low in body or lacking visible fullness. ROOT-LIFTING KERATIN SHAMPOO turns cleansing into the foundation for a more voluminous-looking wash day—cleansing the hair thoroughly while leaving it clean, refreshed and visibly fuller.

Hydrolyzed Keratin provides complementary support for smoother, stronger-feeling hair, while Sodium PCA and the formula’s conditioning components help maintain softness through cleansing. This keeps the supporting formula story focused on hair quality and breakage protection without distracting from the Shampoo’s primary job: cleanse effectively and set up a fuller‑looking finish.

After rinsing, hair feels clean and refreshed with greater visible body and a less-flat appearance. Softness and smoothness remain part of the finished experience, but the defining result is a fresher, more lifted-looking wash-day foundation with volume kept firmly in focus.

How to use
  1. 1. Wet hair thoroughly, then apply the Shampoo, focusing on the scalp and roots.
  2. 2. Gently massage and work into a lather, distributing through the hair.
  3. 3. Rinse thoroughly.
Who's it for

Ideal for hair that tends to look flat, low in body or less full than desired, and for anyone who wants cleansing to leave hair clean, refreshed and more voluminous-looking.

Especially well suited when visible body and fullness matter, but you still want a soft, smooth post-wash feel.

Ingredients

KEY INGREDIENTS

Caffeine

Caffeine brings a focused scalp-and-root dimension to the cleansing formula. Its antioxidant potential offers complementary support at the scalp surface, giving the Shampoo a targeted formula pillar at the roots while its primary performance remains centered on effective cleansing, wash-day freshness and visible volume.

Hydrolyzed Keratin

Hydrolyzed Keratin provides smaller protein fragments that can interact with porous, compromised areas and temporarily deposit along the hair surface. This can help smooth roughness and reinforce the feel of the hair after cleansing, supporting stronger-feeling strands while helping limit the handling-related mechanical stress associated with breakage.

Rosemary Oil

Rosemary Oil adds a naturally aromatic botanical element for the scalp and roots, bringing a fresh sensory note to the wash-day experience while cleansing and visible volume remain the formula’s primary focus.

FULL INGREDIENTS

Aqua/Water, Lauryl Glucoside, Sodium Coco-Sulfate, Cantharellus Cibarius (Chanterelle) Extract➀, Glycerin➁, Citric Acid, Disodium Cocoyl Glutamate, PCA Glyceryl Oleate, Sodium PCA, Zinc PCA, Coco-Glucoside, Glyceryl Oleate, Parfum/Fragrance, Sodium Chloride, Caffeine, Benzyl Alcohol, Sodium Cocoyl Glutamate, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Keratin, Leuconostoc/Radish Root Ferment Filtrate, Rosmarinus Officinalis Leaf Oil➀, Mentha Piperita Oil➀, Menthol➂, Limonene➂, Camphor➂, Citrus Aurantium Bergamia Peel Oil, Pinene➂

➀Ingredients from organic Farming

➁Made using organic ingredients

➂From natural essential oils

Shipping and Returns

90-Day First-Order Guarantee

If your first SERIVA order isn't right for you, you can request a refund within 90 days of confirmed delivery under the 90-Day First-Order Guarantee.

Use it normally.One opened bottle may be used substantially or fully and still qualify for a refund. The opened trial bottle normally does not need to be returned.

Simple to request.No before-and-after photos, routine documentation, or phone call required.

Buying more than one bottle?Additional bottles must remain unopened and unused to be included in the refund. If a qualifying unopened return is required, SERIVA covers return shipping.

View full guarantee terms

Free standard U.S. shipping on all orders.

Orders are processed within 1–2 business days.

U.S. delivery: 2–4 business days after processing.

Tracking details are sent by email when available.

Damaged or incorrect order? Contact us at care@serivaskin.com within 30 days of delivery.

ROOT-LIFTING KERATIN SHAMPOO $48

Independent Consumer Study

RESULTS AFTER ONE WASH

92%

said their hair had visibly more body after one wash

88%

said their roots looked less flat

18%

greater dry-hair volume after one wash

Independent Consumer Study · N=52

“My roots don’t fall as flat after washing, and my hair looks like it has noticeably more body while still feeling natural.”

Claire, TX

THE FORMULA

ROOT FOCUS + STRAND SUPPORT

ROOT FOCUS

Caffeine

Caffeine gives the formula a focused scalp-and-root dimension, with antioxidant potential that complements the cleansing step while the Shampoo’s main performance remains centered on freshness and visible body.

Rosemary Oil

Rosemary Oil adds a complementary botanical scalp-and-root note, along with a naturally aromatic dimension that keeps the wash experience feeling fresh and refined.

STRAND SUPPORT

Hydrolyzed Keratin

Hydrolyzed Keratin supports the hair itself, helping smooth compromised areas along the surface so strands feel stronger and more resilient through cleansing and handling.

Frequently asked questions

How is this different from the Smoothing Keratin Conditioner?

The Shampoo is your cleansing step, focused on refreshing the scalp and roots while helping create more visible body and a less-flat wash-day finish. The Conditioner is a separate conditioning step for softness, smoother manageability and support through the lengths.

How is this different from Scalp Reset Exfoliant?

The Shampoo is the regular cleansing step in your wash routine. Scalp Reset Exfoliant is a separate periodic pre-shampoo treatment designed for buildup and a coated-feeling scalp, so the two products serve different routine roles.

How often should I use it?

Use it as your regular shampoo whenever you wash your hair. It’s part of your normal wash routine, not a separate periodic treatment.

Customer reviews

4.79

Based on 1687 Reviews

5 1431
4 189
3 40
2 17
1 10
  • 5 stars: 1431 (85%)
  • 4 stars: 189 (11%)
  • 3 stars: 40 (2%)
  • 2 stars: 17 (1%)
  • 1 star: 10 (1%)
N
Naomi T.
nothing fancy

just good shampoo. washes out fast and my bangs don't look stuck to my forehead after drying lol.

P
Paige L.
A keeper

Been using it on wash days for a month or so. the fresh feeling lasts well into the next day for me and the fragrance isn't overpowering.

A
Alison R.
good, slight issue

I like how clean it leaves my scalp. The cap is a little awkward with wet hands so taking a star off, but I would still use it.

D
Dana W.
Nice for fine hair

I have fine hair and most 'volume' shampoos leave it kind of rough. this one doesn't. The roots get some lift but the lengths feel normal.

M
Megan F.

lathers faster than my old one and rinses off easily. my hair isnt all flat on top after.

K
Kayla J.
clean feeling

The second rinse feels so much lighter. I use dry shampoo between washes and this gets rid of that dull residue without tangling my ends.

A
Ashley P.
Clean but not dry

My scalp feels properly clean and my ends don't get that squeaky feeling. really good everyday shampoo for me.

R
Rebecca C.
Light hair

after a few weeks, my roots stay fresher and my hair has a little more movement after washing.

T
Tessa M.
Good shampoo

It cleans well without making my scalp feel tight. the bottle is a little bulky in my shower, but I like the formula.

H
Haley R.

I use a small amount and focus it on the roots. It rinses quickly and my fine hair doesn't feel weighed down.

K
Kendall S.
Really nice

My hair feels clean but still soft after this. I also like that the scent doesn't hang around all day.

L
Lauren B.
Will rebuy

I've used it after dry shampoo and it still gets my scalp clean without stripping everything.

V
Vanessa K.
Works well

My roots feel fresh and my hair isn't flat afterward. I like it, just wish the scent was a little lighter when I'm washing.

C
Carly D.
Good everyday shampoo

Nice lather with a small amount. my scalp feels clean and comfortable after rinsing.

E
Elise T.
Happy

I mainly notice that my hair doesn't collapse as quickly after wash day. clean feeling without the dryness.

C
Courtney Y.
Light hair

After using it for a while, My roots stay fresher without feeling dry. The scent fades pretty quickly on me

R
Reese E.
great

i've tried a lot of hair products and don't keep all of them. I use a small amount and really work it into my roots. after using it for a while, My scalp feels clean and my hair doesn't feel squeaky. The scent fades pretty quickly on me. This ended up being a good buy.

S
Shannon F.
Love this

My scalp feels properly washed without that tight feeling.

D
Danielle V.
Happy

I use it every other wash. At first I mainly noticed that it lathers well with a small amount. Later, my fine hair looks less flat on wash day. I like this one.

L
Luna P.
Great :)

the scent fades pretty quickly on me.

C
Caroline Z.
Good stuff

I waited until I'd used it enough to be fair. The scent fades pretty quickly on me. That made it easy to stay consistent. after about three weeks, My fine hair looks less flat on wash day. This works for me.

M
Madison W.
Good everyday shampoo

I was more interested in how this performed than the packaging. I mainly use it on my roots and let the rinse clean the ends. after a couple months, My scalp feels fresh and my ends aren't crunchy. It works fine even when I've used dry shampoo. I'm sticking with it.

I
Ivy G.

I use it every other wash. It works fine even when I've used dry shampoo. This works for me.

B
Bethany J.
One issue

After most of the bottle, My hair feels light after rinsing. the bottle is big for my shower shelf.

B
Bethany T.
My new shampoo

After a couple months, My roots don't feel weighed down. It rinses out quickly

C
Camila P.
Not for me

I wouldn't buy this shampoo again.

I
Isla B.
Nice shampoo

Clean but not squeaky.

N
Nova A.
Good stuff

After a couple months, My hair doesn't collapse as quickly after washing. It cleans without that squeaky feeling.

N
Nora D.
Didn't work for me

Didn't work for me. It just didn't work for my hair.

A
Adeline S.
Really good

good shampoo for fine hair. very happy!

L
Lily H.
Works well

I use it after a few days of dry shampoo. The foam feels light. This ended up being a good buy.

C
Courtney P.
Works well

Nice lather and clean scalp. The scent fades pretty quickly on me.

M
Madeline Y.
5 stars

My hair isn't dramatically bigger but it has more movement

A
Aria D.

i wanted to simplify my routine, not add something complicated. I mainly use it on my roots and let the rinse clean the ends. after five or six weeks, I get a nice clean feeling without dryness. It works fine even when I've used dry shampoo. Glad I tried it.

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