{"title":"Hair Care","description":null,"products":[{"product_id":"keratin-volume-boost-conditioner","title":"SMOOTHING KERATIN CONDITIONER","description":"\u003cp\u003eVolume should not come at the expense of softness and manageability—and conditioning should not leave hair looking flat. This formula is designed to balance both: enhancing visible fullness while smoothing frizz, improving detangling and helping protect against breakage, so hair feels softer and more controlled while maintaining a fuller-looking finish.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Keratin works alongside glycerin and Sodium PCA in a conditioning system designed to improve slip, support moisture retention and smooth the hair surface. Reducing roughness and friction through the lengths can make detangling easier while limiting the mechanical stress that contributes to breakage.\u003c\/p\u003e\n\u003cp\u003eCoconut, avocado and sweet almond oils add emollient conditioning through the lengths. Hair is left polished, smooth and healthier-looking, with softness and manageability balanced against the fuller-looking finish that gives the formula its distinct volumizing character.\u003c\/p\u003e","brand":"SERIVA","offers":[{"title":"Default","offer_id":50525653237953,"sku":"237110","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/1793\/8369\/files\/vnqVJU5B4VcHUyMeyaojm075fQtuxmi.jpg?v=1787650413"},{"product_id":"keratin-intensive-rescue-hair-mask","title":"RESTORATIVE WHEAT PROTEIN HAIR MASK","description":"\u003cp\u003eDamage can leave hair rough, dull and increasingly prone to breakage. This intensive mask combines deep conditioning with structural support to improve elasticity, smooth the hair surface and help reduce breakage and split ends, leaving compromised lengths softer, shinier and more manageable with a stronger, more resilient feel.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Keratin and Hydrolyzed Wheat Protein help reinforce compromised lengths, supporting a smoother, stronger-feeling finish. The conditioning system improves slip and helps reduce roughness and friction through the hair, making it easier to handle while limiting the mechanical stress that can contribute to breakage. Shea Butter and emollient oils support moisture, flexibility and softness.\u003c\/p\u003e\n\u003cp\u003eIts rich, indulgent texture gives the mask the substantial feel of an intensive treatment. Hair is left softer, smoother and more flexible, with improved shine and a stronger, healthier-looking finish.\u003c\/p\u003e","brand":"SERIVA","offers":[{"title":"Default","offer_id":50525664510145,"sku":"237112","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/1793\/8369\/files\/Lyf_YqXTx_iioUrT7rLzyuc4gldqBmX0.jpg?v=1787650623"},{"product_id":"keratin-shine-leave-in-hair-mist","title":"LIGHTWEIGHT SMOOTHING LEAVE-IN MIST","description":"\u003cp\u003eDamaged hair can become rougher, harder to detangle and more vulnerable to breakage through everyday handling. This lightweight leave-in mist smooths and softens the lengths while improving manageability, helping reduce breakage and split ends for hair that feels easier to handle and looks healthier.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Keratin helps reinforce compromised lengths, supporting a smoother, stronger-feeling finish. As the formula conditions the hair surface, reduced friction can make detangling easier and limit the mechanical stress associated with breakage.\u003c\/p\u003e\n\u003cp\u003eThe lightweight mist format keeps conditioning effortless while adding softness and shine. Hair is left smoother and easier to manage, with a healthier, more resilient-looking finish.\u003c\/p\u003e","brand":"SERIVA","offers":[{"title":"Default","offer_id":50525674832065,"sku":"237113","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/1793\/8369\/files\/f5mOsbhK5QTEPb10cTk4V07pWQdPMtoJ.jpg?v=1787650863"},{"product_id":"keratin-volume-boost-shampoo","title":"ROOT-LIFTING KERATIN SHAMPOO","description":"\u003cp\u003eHair can be freshly washed and still look flat, low in body or lacking visible fullness. ROOT-LIFTING KERATIN SHAMPOO turns cleansing into the foundation for a more voluminous-looking wash day—cleansing the hair thoroughly while leaving it clean, refreshed and visibly fuller.\u003cbr\u003e\u003cbr\u003eHydrolyzed Keratin provides complementary support for smoother, stronger-feeling hair, while Sodium PCA and the formula’s conditioning components help maintain softness through cleansing. This keeps the supporting formula story focused on hair quality and breakage protection without distracting from the Shampoo’s primary job: cleanse effectively and set up a fuller-looking finish.\u003cbr\u003e\u003cbr\u003eAfter rinsing, hair feels clean and refreshed with greater visible body and a less-flat appearance. Softness and smoothness remain part of the finished experience, but the defining result is a fresher, more lifted-looking wash-day foundation with volume kept firmly in focus.\u003c\/p\u003e","brand":"SERIVA","offers":[{"title":"Default","offer_id":50541389250753,"sku":"238980","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/1793\/8369\/files\/Nm8UKdYkjNipCV6gCltNpvtmZSzD3XVg.jpg?v=1787936793"}],"url":"https:\/\/serivaskin.com\/collections\/hair-care.oembed","provider":"SERIVA","version":"1.0","type":"link"}